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  • What's Coming for ELSA AND ME
  • Maja Svensson
  • elsa and mefitting eventlimited editionmade in kenyanyfwproduction schedulespring linewhat's new

What's Coming for ELSA AND ME

Hej Hej Everyone,


Maja here. With it being a couple of weeks into 2017, I thought I’d take the time to share all the exciting things that we have coming up for the first quarter of the year.

Our 2017 Spring Line Is Coming!

If you’re an ELSA AND ME follower, then you know that we like to do fresh additions to our collection twice a year. And we’re psyched for what we’ll have for you in our spring line this year. Here’s what you can look forward to:

  • Design-wise, we’ll be upgrading our ELSA and RUTH silhouettes and allowing them to now be ordered without pleats.
  • We’ll also be launching 3 new colors in our cotton twill fabric that carries a little bit of stretch: Ivory, Khaki, and Pink.
  • AND we’ll be launching our first Limited Edition print of this season.

Stay tuned for details on how to order as we get close to the launch date.

We’re Switching to a Set Production Schedule

This is probably the biggest piece of news here. In order to continue our pursuit to offer our clients high-quality, made-to-fit dresses, and to better manage expectations, we will be starting to have a set schedule for all our production runs this year. Previously, we’ve used a production process that took orders as we went along, which was more costly and could cause delays in delivering. Our first production run this season will start on February 17 meaning all orders received prior to that date will be included in that first run and be ready for shipment 4 weeks later on March 14, which is when our second production run of the year will begin.

We’re Hosting a Fitting Event During NYFW!

Fashion Week can sometimes make you feel as if you just don’t fit in (pun intended). So to help launch ELSA AND ME’s Spring Line of made-to-measure and customizable dresses, we’ll be hosting an event in New York at the same time, where (along with taking dress orders) we’ll be taking the measurements of guests and providing them with certification that shows they’re perfectly normal human beings...and no one can prove otherwise.
  • Maja Svensson
  • elsa and mefitting eventlimited editionmade in kenyanyfwproduction schedulespring linewhat's new

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