• What I've Learned About Slow Fashion
  • Maja Svensson
  • entrepreneurshipfashionslow fashionsustainability

What I've Learned About Slow Fashion

Slow fashion sounds boring. Mostly because “slow” is the opposite how we’re used to everything working nowadays; speedy wifi, overnight delivery, instant messaging, immediate and unlimited access to pretty much anything you want to listen to, watch, or read. Remember when you had to go to Blockbuster to rent a movie? In the era of Netflix and iTunes, having to leave your home to go to a location, in the hope the movie you want is there (you’d have to come back another time if they didn’t have an available copy) and then bringing it home to watch is just insane. So in this day and age, anything that’s “slow” sounds archaic and inferior, but that’s not always the case.

We now know that fast food, although convenient isn’t necessarily good for either our health or the environment. And the clothing version of drivethrough, known as “fast fashion,” seems to create similar dilemmas.

Fashion cycles now move at a higher speed than ever, with brands churning out styles at a frequency up to 15 seasons in a year (for what used to be four). This gets consumers to buy more, but also requires mass-clothing-production to be quicker and cheaper. So working conditions are notoriously dreadful and products are much lower in quality. In fact, clothing waste from the manufacturing process and customers constantly tossing out and replacing the cheap garments that don’t last has become a serious problem. In 2013 15.1 million tons of textile waste was generated and 12.8 million tons were discarded.

So the solution, in my opinion, is to go slow...Continue reading essay over at Medium.

  • Maja Svensson
  • entrepreneurshipfashionslow fashionsustainability

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